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GM Announces Test of MyPriceLink Dynamic Pricing Program

Fender Bender magazine has reported that General Motors announced that it will perform market tests of its long delayed MyPriceLink collision parts initiative in select cities this summer, prior to its official launch. GM did not reveal which cities or how many would be included in the test.

According to Fender Bender, GM said it is taking this step to ensure that the program will be an integrated technology solution that the collision industry will be able to use with minimal workflow disruption upon its launch.

GM’s says MyPriceLink will enable real-time pricing up front in the estimate, aiming to create “a more seamless and less disruptive process.” Critics, however, oppose the automaker’s decision to eliminate published prices.

You can read the complete Fender Bender article here.

We will continue to follow GM’s rollout of MyPriceLink and the industry’s reaction.

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