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MyPriceLink Dynamic Pricing Will Reach 40% U.S. Collision Part Market Share with Ford Adoption


Source: OEConnection

Expanded U.S. Presence, Enhanced Technology Position MyPriceLink For Global Adoption

OEConnection (OEC), the leading automotive technology provider for original equipment manufacturers’ (OEM) distribution networks, announced today that its MyPriceLink technology will soon generate dynamic list prices for over 40% of all collision parts in the United States, due to Ford Motor Company’s recent announcement that they are adopting the technology. Ford joins General Motors, who began using MyPriceLink in late 2016.

MyPriceLink is designed to help OEMs protect their list price data and enable pricing strategies with key collision stakeholders, including insurers.

OEC has made significant investments and continuous improvements into the MyPriceLink technology. “We are constantly looking at new ways to bring innovation to dynamic pricing on behalf of our OEM customers,” said Kathy Golden, Chief Technology Officer at OEC. “We currently hold five patents on MyPriceLink technology, with three additional patents pending. But not only are we reviewing how to enhance our pricing engine, we’re also investing in Business Intelligence and evaluating ways to enhance pricing analytics to provide added value for our customers.”

Most recently, OEC consolidated its technology to adopt global multicloud. “This investment allows for further OEM adoption in the US, but moreover, seamless global expansion – all while maintaining world-class service level agreements in availability and performance,” added Golden.

With MyPriceLink, OEC has developed a secure list price industry delivery standard which has been adopted by all three major estimating platforms as well as most major dealer management systems, including CDK, DealerTrack and Dominion. The design and development of this industry first proved critical to industry adoption.

“We knew early on that for MyPriceLink to be successful and widely accepted, it had to be transparent to the marketplace. We worked very hard to make sure pricing was dynamically calculated and delivered with zero interruption to the buying process,” said Bill Lopez, OEC General Manager – Collision. “With the announcement of Ford adopting the MyPriceLink technology and our transition to a global multicloud technology platform, OEC is strongly positioned to offer MyPriceLink to additional US manufacturers, as well as expand its reach to global OEMs,” Lopez added.

About OEC

OEConnection (OEC) is the leading automotive technology provider for OEM distribution networks, enabling automakers and dealerships around the world to deliver parts and service information quickly and accurately into the hands of repairers in collision, fleet, mechanical and retail segments, as well as their own service lanes, through a suite of parts cataloging, supply chain, pricing, ecommerce, service and business intelligence solutions. OEC serves nearly 50 international auto brands and fleet companies, and more than 150,000 dealership and repair customers worldwide. Additional information is available at www.oeconnection.com.

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