Dear ABPA Members,
It is with great excitement and anticipation that we announce the launch of our new website and consumer education portal www.mypartschoice.com. This site was developed by the ABPA Marketing Committee over the last 6 months to provide information and facts to the consumers about collision repair, the process, the problems, and their rights to ensure they are getting a quality and safe repair. A special thank you to the ABPA Marketing Committee for their time and efforts in the project. Committee members include Galen Chen, Lynn Nguyen, Sean Kennedy and Ed Salamy.
For those of us in the industry it is second nature as we eat, sleep and breath alternative parts. We know all the games that car companies will play to prioritize their agenda while deflecting the issues to others. The goal of this website is to develop a place where consumers can look for answers about things they hear or learn during the repair process, while also presenting the positive aspects of alternative collision parts.
Initially the website has been launched with some basic videos and supporting articles which will also be posted on the primary social media platforms to capture the consumers who are searching for information during the collision process. These people are already stressed by the collision and can be overwhelmed by the mistruths they get during the repair process when it comes to using alternative collision parts. It is our goal to give them the facts.
It is also important to reach those consumers who are DIYers or collision repair shops that already support our industry to ensure they know how car companies are working diligently to eliminate alternative parts and ultimately their ability to repair their own vehicle or a customer’s vehicle economically with competitively priced parts.
Ultimately this website was developed to encourage consumers and other supporters of the “Right to Repair” initiative will find the same problems they are having with electronics also exist on their vehicles. Their vehicle is one of the largest personal purchases they will ever make, and they are losing their rights to have it repaired how and where they want. In the coming weeks and months, the website will host a petition for consumers to sign as well as links to other websites and government agencies for everyone to voice their concern about this topic. This website will be a CALL-TO-ACTION portal for the consumer to ensure their voice is heard and their elected officials know their concerns.
Today I hope each ABPA member will make it a point to visit the website, watch the videos, read the content, and share it on your social media platforms. Also share it with your customers, your staff and have their family and friends review and share as well. Finally, link it to your website and help us help you get your story out there.
Board Member & Marketing Committee Chairman
Automotive Body Parts Association (ABPA)